#1 Authentic Photography
#3 New ways to catch attention: VR & 360degree Video, Gifs & cinematography
#4 Experimental composition
#5 Unique brand illustrations
#6 Bold typography
#7 Vivid color
#8 UI applied to forms & functionality
#10 Bots & conversational interfaces
TREND #1: Authentic Photography (OUT WITH TRADITIONAL STOCK PHOTOS!)
Our brains are trained to pay more attention to new information, and less attention to old information. After 20 years of driving the same route to work, our brain no longer sees the path, as it becomes rote memory. This is how you can accidentally find yourself driving to your old house, when you haven’t lived there in years. This is an energy saving mechanism on the part of our bodies.
As users spend more and more time on the internet, the internet increasingly becomes a place where we are bombarded for attention from all sides. What we begin to do as a coping mechanism is, in the same way, to “not see things” anymore. Studies show, we begin to literally see past typical advertisements. We simply don’t look at the right side panel of certain websites, where ads are typically displayed.
Eye tracking studies show that in the same way, our brains are learning to see past ‘filler images’. Filler images, like typical istock images used all over the internet, are highly valued by companies as a relatively cheap and easy way to have professionally looking images on their websites. But take a quick look at this eye tracking study below:
How long did the user look at the image? Did they even spend half a second absorbing it? One could argue whether it did its job if only as a mood setting device. But what about brands and businesses that want more attention for their buck? That’s the thought that’s leading the trends towards authentic photography. Partly influenced by the evolution of social media, these are not your typical istock photos, their intention is to look more ‘genuine’, 'candid', ‘authentic’ or we could even say ‘human’. The caveat is that they still need to be high quality, to ensure professionalism.
When Pantone announced it's colour of the year for 2017, it came as a surprise to some, but if you really open up your eyes to the world around you, it's easy to see the green trend. This trend applies not only to web design, but graphic design, interior & product design, photography, event design -- everything. We're not just talking about the colour green, it's also the appearance of plants in everything from feature images, to botanical wallpapers to ways to literally bring more green (I'm talking plants, people!) into your life.
“Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally." Pantone, 2017.
Interested? Read a bit more about the green trend in my separate article.
This article is in progress. Check back later this week for more on #3-#10.